Lavazza

The Origins (1895)

It all began in 1895, when Luigi Lavazza opened a small artisanal roastery in the heart of Turin. Guided by passion and intuition, he created the first-ever coffee blends for everyday enjoyment—an innovation that would transform the history of coffee forever.

The Post-War Years

The second generation of the Lavazza family transformed the business from a local roastery into an industrial company, strengthening its presence across Italy and making Lavazza a household name.

The 1960s – 1980s

With the third generation at the helm, Lavazza became a true symbol of Italian coffee culture. Through bold and creative communication, the brand established itself as a leader in the domestic market and as a symbol of authentic Italian coffee.

From the 1990s to 2010

Lavazza began its international journey, reaching new markets while evolving its communication style. The company also embraced sustainability and social responsibility as integral parts of its identity and mission.

From 2010 to Today

In the last decade, Lavazza has restructured itself to meet the demands of a global market, balancing family tradition with a modern, management-driven approach. The expansion of its Board of Directors to include external expertise reflects this vision of sustainable long-term growth.

A strategic wave of acquisitions has further strengthened the company’s independence and positioned it as a global Pure Premium Coffee Company.

2015: Merrild, a leader in Denmark and the Baltic States, joined the Group.

2016: Carte Noire, a household name in France, became part of the family—making France Lavazza’s second-largest market.

2017: Kicking Horse Coffee, a leading organic, fair-trade coffee brand, marked a bold step into North America.